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Selected work

Complex systems, made understandable.

Selected projects demonstrating my work across financial platforms, enterprise SaaS, and multi-sided products — covering dashboards, transactions, permissions, operational workflows, and detailed product states.

Parent — brand mark
01Enterprise SaaS · Operations · Multi-role

Operational workflows across an interconnected platform

Designing role-based products for administrators, centre managers, educators, staff, and parents across waitlists, enrolment, child records, planning, and daily operations.

Multi-role SaaSReal-time operationsRole-based permissionsHigh-density tables
Explore Parent case study
Kliq — brand mark
02Marketplace · SaaS · Mobile & Web

One campaign lifecycle, two product experiences

Connecting brands and creators through campaign discovery, applications, approvals, team collaboration, subscriptions, and payments.

Marketplace lifecycleMulti-sided platformCampaign operationsApplications and approvals
Explore Kliq case study
MetroSpeedy — brand mark
03Logistics · Real-time operations · Multi-product

Four products, one delivery

Designing the Driver, Dispatcher, Business and Super Admin products for a New York last-mile platform that runs pedal-assist cargo trikes alongside cars, out of neighbourhood micro-hubs.

Real-time logisticsFour connected productsField conditionsCompliance as data
Explore MetroSpeedy case study

Also

The rest of it.

Shipped work beyond the case studies, across marketplaces, commerce, fintech, fleet, telecom, real estate, child safety, health and institutional platforms — in Arabic and English.

Some of these are live products that have naturally evolved since my direct involvement.

  1. 01

    Jadwa Investment

    Fintech · Regulated

    Mobile and web investor experiences for a Saudi investment manager — onboarding, portfolios, holdings, transactions and Tadawul trading, in Arabic and English.

    App Store(opens in a new tab)
  2. Three screens from WNES, an Arabic childcare marketplace: a parent’s feed of nurseries and programmes, the bilingual sign-in screen, and a nursery profile with photos, ratings and its class stages.
    02

    WNES

    Marketplace · Multi-role

    A three-sided childcare marketplace: parents searching and applying to nurseries, providers running their centres, and the staff in between.

  3. Three screens from ElctroFix, an Arabic device-repair service: the brand splash, an onboarding step with a language switch, and the home screen showing a location-aware search over repair categories.
    03

    ElctroFix

    Marketplace · Services · RTL

    Arabic-first on-demand electronics repair — booking a technician for phones, laptops and home devices, with service categories, live request tracking and a bilingual onboarding path. Now live as TEKSA.

    TEKSA(opens in a new tab)
  4. Three screens from iMX, an internet provider app: the brand splash, a dashboard showing remaining download, upload and total traffic alongside live speed readings, and a list of data plans priced per gigabyte.
    04

    iMX

    ISP · Telecom

    A subscriber app for an internet provider — prepaid and postpaid plans, remaining upload and download allowance, live speed readings, and plan changes without a support call.

  5. Three screens from I’m Here, a parenting app built around an NFC wristband: the brand splash, a wallet showing balance and recent transfers to each child, and a child profile carrying the wristband serial, guardian details and a map.
    05

    I’m Here

    Consumer · Child safety

    A parenting app built around an NFC wristband — child profiles, guardian contacts, last known location, and a family wallet for transfers between parent and child.

  6. Three screens from Aqarcom, a Saudi property marketplace: an onboarding screen over a tower at night, a map of listings with prices and developer pins, and a filterable list of apartments for sale and rent.
    06

    Aqarcom

    Marketplace · Real estate

    A property marketplace carrying stock from several Saudi developers at once — map and list search over apartments for sale and rent, with filters, in-app chat and related services.

  7. 07

    Massar Solutions

    Fleet · Mobility

    Mobility experiences across vehicle leasing, rental and fleet management.

    massarsolutions.com(opens in a new tab)
  8. 08

    Teksa

    Marketplace · Services

    A technical-services marketplace — discovery, provider selection, requests, offers, tracking and payment.

    teksa.sa(opens in a new tab)
  9. 09

    Thahab Trade

    Marketplace · Regulated

    A licensed marketplace for buying and selling used gold jewellery, priced against the daily global rate.

    thahabtrade.com(opens in a new tab)
  10. 10

    OLeeL

    E-commerce · RTL

    Arabic-first consumer commerce — discovery, search, listings and the buying journey.

    oleel-sa.com(opens in a new tab)
  11. 11

    Hattan

    E-commerce · RTL

    An Arabic-first fragrance retailer.

    hattan-sa.com(opens in a new tab)
  12. 12

    Saudi Sports Arbitration Center

    Institutional · Bilingual

    A government-facing institutional platform for sports dispute resolution.

    ssac.sa(opens in a new tab)
  13. 13

    Saudi Media Forum

    Events · Bilingual

    The bilingual platform for a national media industry event held under royal patronage.

    saudimf.sa(opens in a new tab)
  14. 14

    Gameball

    B2B SaaS · Engagement

    Loyalty and gamification tooling for e-commerce — points, tiers, referrals and behaviour-based engagement.

    gameball.co(opens in a new tab)
  15. 15

    Evaro

    Digital health

    Early product design on a digital health platform.

    evaro.com(opens in a new tab)
  16. 16

    ICIGAI

    Enterprise · SaaS

    Product and interface design across enterprise and SaaS tooling.

    icigai.com(opens in a new tab)
  17. 17

    Kian Alraqmih

    Studio · Multi-product

    A Saudi digital product studio, where much of the work above was delivered — apps, marketplaces, commerce and institutional platforms across a broad client portfolio.